7c+You+and+the+Media

Lesson 1
Teacher Resource: Questions to Ask About Media Literacy

Disney
media type="youtube" key="aj11IDUxHC8?fs=1" height="385" width="480"

Discuss the following:
(You may want a printable card per group.)

Pizza Video
media type="youtube" key="pDeM8F4WoGY?fs=1" height="385" width="640"

Old Spice Video
media type="youtube" key="kNUCsUUaevk?fs=1" height="385" width="480"

Deconstructing Media yourself
Try deconstructing the following example: [|Old Spice Large Screen]

(Use the following tables to record your observations)

Homework:
Ensure students bring several magazine adverts, markers,scissors and glue for the next two classes. The Teacher will need a piece of poster board cut into 4's and white paper for labeling.

Task:
__Use__ a collection of magazine advertisement to locate an example of each [|propaganda technique .]In cooperative groups, __create__ a collage about the propaganda techniques. __Identify__ the techniques used in the ads.

Task 1(whole class):
__Examine__ advertising found on a [|website].

__Identify__ the target audience and the propaganda techniques used by the advertiser. How was the advertiser successful? How could the advertiser(s) improve the advertisement(s)? Suggest ways the advertiser could improve the advertisement.

** Your advertisement should: **
**These techniques should**:
 * target a specific audience
 * use a minimum of three propaganda techniques.
 * grab the audience's attention and hold it
 * give new information
 * demonstrate why the product is perfect for the audience
 * persuade the audience to purchase the product.


 * Many of these activities have been adopted from a __[|Webquest]__ created by Debbie Ray, August 1999

media type="custom" key="4497316"